Viscom - relies on HubSpot Enterprise
viscom is the association for basic and advanced training and social partnership in the graphic arts industry.
viscom.chChallenges
Clearer and more standardised communication in order to be better perceived - this wish was at the very beginning. The two associations print+communication and viscom each operated their own websites. Now the two areas were to be combined in a joint website. At the same time, the aim was to emphasise the services of the two associations and make the main topics visible at a glance.
Solutions
In order to unite viscom's marketing automation and inbound marketing under one roof, a new website was built based on Marketing Hub Enterprise, which is linked to a blog, landing pages and the main social media channels. This provides a modern and efficient infrastructure that supports the association's work and creates added value - both for members and the association's bodies.
Beat Kneubühler
Director viscom