Vedi Torre - Website with eShop for fine wines

Vedi Torre is a small winery in Tuscany near San Gimignano. The winemaker is a Swiss musician. The basis was a good product without an identity. In a short space of time, the aim was to develop a complete brand identity with a suitable story and present it in various forms.

veditorre-wein.ch

Challenges

It all started with a vineyard in a beautiful spot in Tuscany. This was replanted in 2005 and the wine, an excellent Sangiovese, was bottled from 2009.

The wine needed a brand identity and appropriate sales channels.

Solutions

The first phase involved finding out about the background, history and environment of the winery. The wine was to be positioned in a medium price range. The story is based on the following key points:

1. the musician who grows a good, honest wine in Tuscany.
2. the place with its traditions and historical aura.
3. the craft of treating nature with care and producing a wine typical of the place without frills.