veb.ch - boundless diversity with a new website

With over 9,000 members, veb.ch is the largest Swiss association for accounting and controlling. It is committed to its members and organizes seminars, training courses and networking events. Practice-oriented further training is part of the program.

veb.ch

Challenges

veb.ch has set itself the goal of completely rethinking its processes and digitizing them as far as possible. The core solution is a course and seminar management software that was getting on in years and needed to be replaced.

At the same time, the website was also to be redesigned with a fresh, modern look and the marketing tools were to be brought up to date.

The time frame for the comprehensive project was not to exceed six months until go-live.

Solutions

A new website was built on HubSpot CMSHub as the central marketing hub. The serverless functions make it possible to dynamically pull data directly from the course management database welante and always display the latest information.

News from the association and current activities from the regional groups are displayed in the blog. The content can be easily distributed to the relevant social media channels.

The course bookings and other sales are synchronized as deals back into Hubspot CRM, so that a 360° view of the customers/members is available at all times.