Winterthur Chamber of Commerce - modern on the move thanks to digital strategy
The Winterthur Chamber of Commerce and Employers' Association HAW was formed in 1992 from the merger of the Winterthur Chamber of Commerce and the Winterthur Employers' Association. Its roots go back to the year 1801.
haw.chChallenges
HAW has shaped the economic development of the city of Winterthur and continues to contribute to Winterthur being a business centre with a well-developed infrastructure. As part of a comprehensive digitalisation strategy, HubSpot CRM with Marketing Hub was selected as the core application.
The focus was on a modern, spacious web design, optimised for mobile devices, and the search engine. At the same time, communication with members and other interest groups was to be optimised.
Solutions
HubSpot was set up as an inbound marketing platform and delivered with a comprehensive CRM and modern website.
Dr. Ralph Peterli
Winterthur Chamber of Commerce and Employers' Association