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Maximize attention and thus your performance with Search Engine Marketing (SEM). Increase visibility, traffic, and conversion rates through targeted strategies. We offer tailored SEM solutions to elevate your brand to the top of search results.

More success with Search Engine Marketing

SEM encompasses all measures to improve the visibility and reach of a website, product, or brand in search engines. This is achieved either through organic methods (SEO) or paid advertising (SEA). An effective SEM requires a strategy that achieves the best goals by combining organic and paid search strategies.

More Traffic thanks to Search Engine Optimization (SEO)

SEO aims to gain organic traffic by optimizing websites for search engines. This includes improving content, metadata, keywords, internal and external links, as well as technical aspects such as loading times and mobile optimization. SEO aims to rank websites as high as possible in unpaid search results to attract more qualified visitors.

Key elements of SEO:

  • Keyword research and integration of relevant keywords into the content
  • On-page optimization, including meta tags, titles, and URL structure
  • Creation of high-quality and relevant content for the target audience

Better Performance thanks to Search Engine Advertising (SEA)

SEA stands for paid advertising in search engines. The ads appear in the search results above the organic results. This allows for targeting users by considering specific keywords, geographic locations, or demographic characteristics. One of the most well-known forms of SEA is Google Ads, where ads are placed in search results and paid through CPC (Cost-per-Click) or CPM (Cost-per-Thousand-Impressions).

Key elements of SEA:

  • Creating / managing Google Ads campaigns for paid search ads
  • Selecting relevant keywords and creating appealing ads with compelling call-to-actions
  • Setting budgets and keywords to control ad placement.

Which opportunities does SEM offer?

A whole bundle of finely tuned measures leads to success. It is important that these are not individual actions but a long-term task. It is also not about tricks, but persistence brings the desired success.
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On-Site Optimization

A crucial first step is to optimize the website, involving both technical and content aspects. Today, factors such as website speed, mobile-friendliness, and various security aspects are essential. In terms of content, the focus is on prioritizing key search words and phrases, as well as utilizing titles, links, etc.

We'd be happy to conduct a brief assessment for you to demonstrate the potential firsthand.

Advertise Targetedly with Google Ads

For your messages to achieve the desired success, the campaign must be carefully planned and regularly reviewed. Choosing the right keywords can significantly increase the efficiency of Google Ads and, consequently, the traffic.

Targeted and Fast Email Marketing

Email marketing is the most effective online marketing method, as confirmed by several studies. However, a newsletter leads to success only if it is perceived and read. Therefore, newsletter analysis is almost as important as the content itself. We assist you in determining the delivery and open rates and how often your website was visited from the newsletter.

Stay in Touch with Your Customers

With a remarketing campaign, you continue to accompany visitors to your website on the web, reminding them of your company with attractive banners. This ensures that your potential customers find their way back to your website and are convinced by your offerings.

Further topics
in Digital Marketing:

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Lead Generation

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Inbound Marketing

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Account Based Marketing

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Content Marketing

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LinkedIn
Social-Selling

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Would you like to know more?

18 SEO myths for free and understand how it works. (eBook in German)

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