Be discovered through content

Content marketing is so diverse that a clear definition is difficult to pin down. Chili Digital's content marketing focuses on the creation, publication, and distribution of audience-specific content. Our services include:
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    Creation of informative blog posts
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    Creation of social media posts
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    Designing visual content (images/infographics/videos)
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    Premium content in the form of whitepapers, eBooks, checklists, assessments

How does Content Marketing work?

By providing valuable content, the attention of a specific target audience can be captured. This allows a company to position itself as an expert in its field. Instead of direct advertising, Content Marketing offers informative and useful content that engages the target audience and addresses their problems. Content can be delivered in the form of blog posts, newsletters, articles, videos, infographics, podcasts, or social media posts.

Why Content Marketing?

Unlike traditional marketing activities that focus on short-term lead generation, Content Marketing continuously generates leads. Once produced, your blog posts consistently attract high-quality traffic and generate leads. This gives Content Marketing a significant advantage: cost efficiency. However, most companies do not rely solely on a Content Marketing strategy; instead, they combine it with other marketing approaches. This combination can also work wonders!
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Blog posts that inspire

The centerpiece of every Content Marketing strategy is the blog - because with in-house content, you not only boost organic search results but also convey knowledge and boost your sales. The key discipline is to regularly fill the blog with content relevant to your buyer persona to stand out from the crowd.

Stories that evoke emotions

Write exciting, gripping, and humorous because: Story sells! Tell good stories that captivate and touch. But what makes a good story? It is immediately understandable, easy to remember, and arouses the desire to retell or share it with others. It's all about the dramaturgy.

Exploit communication channels

Writing relevant blog posts and compelling stories is one thing. Use a newsletter and your social media channels for this purpose. This ensures that your content is continuously disseminated. Feel free to involve your employees in this process, as they are important multipliers.

Further topics
in Digital Marketing:

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Lead Generation

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Inbound Marketing

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Account Based Marketing

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SEO / SEM / SEO

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LinkedIn
Social-Selling

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Would you like to know more?

Put your money on content. These 12 golden rules will help you achieve successful content marketing. (eBook in German)

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