SwissAccounting: Redesign & Rebranding

With almost 10,000 members, SwissAccounting is the largest Swiss association for accounting, controlling and financial reporting. Founded in 1936, the association is committed to promoting the profession, organizes practice-oriented training courses, maintains an extensive network for professionals and represents the interests of its members in politics and the federal administration. swissaccounting.org

Challenge

As part of the rebranding, SwissAccounting also wanted to give its website a new look with new colors and design. In addition, member interaction was to be optimized and simplified through inbound marketing.

Solution

In 2024, Chili Digital AG accompanied the rebranding in record time and updated the veb.ch website to swissaccounting.org The design was completely revised based on Jung von Matt's corporate design. In addition to the website, the protected member area and all advertising materials were also transferred to the new branding.

In addition, we continuously support SwissAccounting for several years in the area of inbound marketing and assist them in all matters relating to HubSpot. Particularly noteworthy is the integration of the ChiliDataHub (Welante <> HubSpot), which enables a seamless connection of the association and course software. We had already reported on this in another Success Story.

Results at a glance

Redesign of the website & advertising material based on the branding specifications
Accompanying the rebranding in the project planning
Revision of all documents in the new design
Ongoing integration of Welante (association/course software) & protected member area since 2021
Ongoing support in inbound marketing