At MAKK AG, everything revolves around tidiness. The company philosophy is to manufacture, develop and distribute products with a lot of love and craftsmanship. Products that are simply good in a comprehensive sense.
Products such as cloakrooms and clothes racks, transport trolleys and transport containers, ladders, work platforms and recyclables collectors are manufactured in Switzerland and customised to customer requirements, with the best service and comprehensive support.
The balancing act in sales from individual cloakrooms in public buildings to transport containers in hospitals and care homes is huge and required a solution that is flexible and simple in the daily operation of a commercial enterprise.
HubSpot CRM with Marketing Hub is used for everything from online lead generation to the development of the existing customer base. With gamification approaches, a maximum position in the transport logistics sector was quickly achieved.
Transport logistics in care homes and hospitals is an extremely niche market. Those responsible are difficult to reach. The aim was to find a solution for how the relevant personas could find MAKK when they were dealing with the topic.
At the same time, the aim was to build an infrastructure that would make it possible for a smaller business to easily apply modern marketing methods and maximise the benefits.
Solutions
Transport logistics in care homes and hospitals is an extremely niche market. Those responsible are difficult to reach. The aim was to find a solution for how the relevant personas could find MAKK when they were dealing with the topic.
At the same time, the aim was to build an infrastructure that would make it possible for a smaller business to easily apply modern marketing methods and maximise the benefits.
Emilio Melliger
CEO MAKK AG
The people at Chili Digital understand people who want to use inbound marketing to get people excited about their company and their market services. Thanks to our collaboration with Chili Digital, we have been able to expand and significantly strengthen our market presence. Not only have we generated many leads, but we have also gained many great customers and orders. The collaboration with Chili Digital is very professional and goal-orientated and always on an equal footing. The collaboration is fun.
