Avaloq Evolution - Marketing automation in the financial sector

Avaloq is a leader in core banking software, digital banking and digital wealth management and a fast-growing provider of SaaS and BPaaS solutions for banks and wealth managers. The company is headquartered in Zurich and has offices worldwide.

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Challenges

As part of the implementation of a global strategy, the aim was to open up new markets quickly and efficiently. HubSpot Marketing Hub was chosen to generate new leads online.

Avaloq has a high profile in its home market of Switzerland. The change in technology towards a service business model requires an international setup.

The aim was to establish a marketing infrastructure and method that would enable rapid development in new markets. The task was to develop and implement a lead generation machine based on the inbound method, customised for Avaloq.

Solutions

HubSpot was chosen as the marketing automation platform. All dynamic marketing elements such as the blog, landing pages, email marketing and social media management are controlled via the platform.