Aletsch Arena - convincing all-round business solution

Aletsch Arena AG markets the area around Riederalp, Bettmeralp and Fiesch-Eggishorn. On behalf of the neighbouring municipalities, Aletsch Bahnen and the Aletsch Tourism Association, it provides information, entertainment, advertising and sales for local tourism in the Aletsch Arena.

aletscharena.ch

Challenges

Customer data is stored in various applications and is difficult to access, making it almost impossible to obtain a complete customer view for efficient marketing measures. The aim of the Aletsch Arena was to provide a modern, intuitive front end for employees in customer contact, where all existing data is consolidated and available in real time.

Solutions

At its core, ProfileHub consolidates and harmonises data from different systems such as Alturos, Feratel, Abacus and DestinationOne and synchronises it with the HubSpot CRM front-end solution.

All data from B-to-B and B-to-C contacts is available to customer contact staff in real time at all times. A workflow engine automates various interactions and data optimisations as well as defined measures in campaigns or in one-to-one dialogue.