Better utilize
social networks
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Reduce Cold Calls
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Save Time
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Customer Retention
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Consistently Generate New Leads"
Marketing automation
Increase Quantity and Quality of Leads
The core of the Inbound Marketing method revolves around Buyer Personas and the understanding that acquiring new customers follows clearly defined phases. A potential customer goes through these phases like a journey that needs to be shaped. This is precisely where Social Selling comes in and is the ideal solution for more sales success with immediate impact.
Why Social Inbound?
After defining your target customers, the next step is to connect with the relevant decision-makers. In B2B and international contexts, the most effective platform for this is LinkedIn. This triggers immediate reactions that lead to concrete actions. A significant portion of newly acquired contacts needs to be nurtured and developed, and this is where Inbound Marketing comes into play.
Quickly Acquire New International Customers
On the one hand, social media provides the opportunity to achieve significant visibility for the brand. However, in B2B, you often want to win very specific companies as customers and primarily connect with the relevant decision-makers. With LinkedIn, we do exactly that. We precisely select the individuals who are relevant to your company, connect with them, and start developing the relationship through relevant content. The impact is astonishing and ideal for companies looking to strengthen their market position quickly anywhere in the world.
Even if you are not yet using all these features, LinkedIn offers tremendous potential that you can leverage for your business purposes. First and foremost, it's about building a target audience-specific network for your company and providing it with valuable content.
Attractive Multipliers
Social networks are considered drivers of digitization and now influence every second purchasing decision. Social media channels provide ideal conditions for diverse communication measures and are attractive multipliers.
Further topics
in Digital Marketing:
Turn your website into a lead machine. (eBook in German)