Digital Marketing

More customers through inbound marketing

Success with inbound marketing

With inbound marketing, you can attract potential customers with valuable content and a targeted approach. We help you to reach your target group and retain them in the long term with customised content, automated processes and effective use of HubSpot or other tools. This will help you gain qualified leads and sustainably increase your growth.

The inbound method in detail

The inbound methodology itself is an overarching corporate strategy that encompasses marketing, sales and customer service. It is divided into the phases: Attract, Convert, Close and Delight. The focus is always on the customer with the aim of building a basis of trust through interaction and offering added value - at every stage of the purchasing process.

Why should you get involved with inbound marketing?

The inbound method differs fundamentally from the familiar marketing methods. The focus is clearly on pull content, which is made available to potential customers at the right moment. This means you can be sure that it is the customer who finds your company rather than the other way round. Other advantages include cost savings, better targeting, investment instead of cost factor and higher customer satisfaction.

More traffic & more leads

Inbound marketing is a highly systematic method that is guaranteed to lead to more traffic on the website, more leads and ultimately more customers. The core of the pudel is focussing on personas, understanding the customer cycle (customer journey) and the function of call-to-action, landing pages and offers.

Gain leads, secure growth

Targeted lead generation for sustainable growth

Leads are potential customers who have shown interest in your offer. We help you to acquire qualified leads - through customised inbound marketing strategies, targeted campaigns and the right use of tools. Whether with HubSpot or independent solutions: We optimise your funnel, automate processes and sustainably increase your conversion rate.

More leads, more customers, more growth - we make it possible!

Conversions

To effectively generate more leads, you need to ensure that visitors to your website interact with you. Ideally, you want them to order something or register. If they do, this will result in a conversion. To encourage such conversions, you can, for example, create a sense of urgency. Want an example? Read on to find out how you can achieve more conversions.

Forms

Lead forms play a crucial role in successfully generating leads. In fact, they are the most important element of your landing page, as they ensure conversions. You should therefore think carefully about where to place forms and how long they should be.

Smart Content

Smart content can help you generate more leads. This clever content is based on personalised marketing: website visitors are shown content that is relevant to them. Such smart content has a 20 % higher chance of converting customers.

Competitive advantages with content marketing

Gripping content instead of empty advertising promises

Content marketing means convincing with relevant content instead of intrusive advertising. It builds trust, strengthens the brand and creates long-term customer relationships.

Why is this necessary? Because people expect added value, not advertising platitudes. Inspiring content attracts attention and increases customer loyalty.

We understand target groups, tell powerful stories and create content that inspires.

Blog posts that make a difference

The centrepiece of every content marketing strategy is the blog - because with in-house content you not only increase organic search results, but also impart knowledge and boost your sales. The supreme discipline here is to regularly fill the blog with content relevant to your buyer persona in order to stand out from the grey masses.

Stories that move people

Write exciting, gripping and funny, because: story sells! Tell good stories that move and touch. But what makes a good story? It is immediately understandable, easy to remember and makes you want to tell or pass it on to others. It's the dramaturgy that makes the difference.

Utilising communication channels

Writing relevant blog posts and exciting stories is one thing. Use a newsletter and your social media channels for this. This will ensure that your content is continuously disseminated. Don't hesitate to involve your employees in this, as they are an important multiplier.

Performance marketing that works

Success through SEM, SEO & Ads

Search engine marketing (SEM) includes SEO for organic visibility and SEA for paid adverts in Google & Co. Social media ads enable the desired target group to be addressed in a targeted manner. In addition, email marketing with HubSpot offers personalised campaigns and automated workflows for lead generation and customer retention.

We provide support with individual solutions, data-driven optimisation and targeted measures for sustainable success.

Targeted advertising with Google Ads

To ensure that your messages lead to the desired success, the campaign must be carefully planned and regularly reviewed. Choosing the right keywords and ad texts can significantly increase the efficiency of Google Ads and therefore also the traffic.

Social Media Marketing

Nowadays, organic social media is often no longer enough to reach the target group outside your existing clientele or community. This is where social media ads can help. Whether LinkedIn, Meta, Tiktok or YouTube Ads - we are happy to support you.

If you also use HubSpot, you have an all-in-one tool that makes publishing, analysing and targeted, cross-channel campaign planning easier for you.

On-Site Optimization & SEO

The first important step is to optimise the website. There is a technical part and a content part. Today, the speed of the website, mobile-friendliness and various security aspects are essential. In terms of content, it's about focussing on the key search terms and phrases as well as the use of titles, links, etc.

We would be happy to carry out a short SEO assessment for you to show you the potential 1:1.

Targeted and fast email marketing

Several studies confirm that email marketing is the most effective online marketing method. However, a newsletter is only successful if it is recognised and read. This is why newsletter analysis is almost as important as the content itself. We support you in finding out how high the delivery and opening rate is and how often your website was visited from the newsletter.

Stay in touch with your customers with remarketing

With a remarketing campaign, you can continue to accompany visitors to your website on the web by reminding them of your company with attractive banners, for example - so that your potential customers find their way back to your website and are convinced by your offer.

More success with account-based marketing

Personalised approach for the best results

Account Based Marketing (ABM) is a targeted marketing strategy in which companies address specific accounts and develop customised campaigns for them in order to strengthen long-term relationships. We help you to identify relevant accounts, create personalised campaigns and use different channels effectively to increase sales.

We will find the right ones for you

Together we define your desired customers and then we set out to find them. The output of the research work is a list of potential target customers. Specifically, we are talking about companies with addresses and the necessary details.

Every relationship begins with initial contact

Making contacts is hard work. We can take this first step for you. We make contact with the target person on your behalf and establish the relationship. Experience shows that around 1/3 of target persons react quickly and get involved in a relationship.

Relationship development with valuable content

In the next phase, the contact is developed with valuable content such as blog posts, white papers, eBooks, webinars or live events. We broaden the basis in the company and stay on the ball until personal contact with sales can be realised based on a specific project. Bingo - you have gained a valuable lead!

Would you like to know more?

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Digital Marketing

We are at home in digital marketing

Your added value with us as a digital agency

Proven project management

Technological excellence

Unique HubSpot expertise

Proven success

Graphics & text with impact

And: We are unique!

Turn your website into a lead machine

Success Stories

Brig Simplon Tourismus - More engagement thanks to gamification

Thermogreen - Optimisation of marketing processes

MediCongress - Better event management with CRM and ticketing system

Avaloq Evolution - Marketing automation in the financial sector

Viscom - relies on HubSpot Enterprise