The ‘internal database values’ in square brackets are used for the control characters in the Word document. Where can these be found?
A database field in HubSpot always consists of a label (visible designation) and an ‘internal value’. You can easily find these where you create database fields.
If you now want to have an overview of which fields have been created in your own portal, you can easily download all field names into an Excel/CSV. How this works is explained in this short video: